MTG goes TV Everywhere with Viaplay
February 23, 2011
Entertainment broadcasting group Modern Times Group (MTG) is to launch a multi-screen on-demand pay-TV service in Scandinavia in March. The new service – Viaplay – will enable a Viasat subscriber to use a single ID and password to access Viasat pay-TV content on any Internet-connected device. The OTT portable solution is claimed to be the first of its kind in Scandinavia, and provides Internet access to thousands of hours of streamed movies, sports coverage, TV series, and catch-up services of favourite free-TV channels.
The launch of Viaplay follows the successful introduction of the subscription service on its ‘ViasatOnDemand’ web pay-TV service in February 2010. This made ViasatOnDemand directly available on all LG broadband-connected and NetCast-enabled TV sets. An application has been developed for Android enabled smartphones and tablets.
The new Viaplay multi-screen service, which replaces Viasat OnDemand, makes Viasat’s premium streamed content offering available universally, on any Internet-connected device with a single subscription for 199 Swedish krona, 199 Norwegian krona or 159 Danish krona per month (€22.66/€25.74/€21.33). Current subscribers to the Viasat Gold package on Viasat’s satellite TV platforms will initially be offered the multi-screen service free of charge.
The full streamed content package includes live coverage of UEFA Champions League and Barclays Premier League football, Formula One motor-racing, and NHL ice hockey; the latest movie releases; as well as hit TV series; reality shows and children’s programmes. Subscribers will also be able to opt for dedicated Film and TV packages.
Hans-Holger Albrecht, President and CEO of MTG, said that the launch of a multi-screen, OTT and portable service was a major step not just for Viasat but for the evolution of video content provision in Europe. “We are offering ‘Entertainment at Your Command!’ on an ‘anytime, anywhere’ basis, and combining the very best in pay-TV and free-TV programming. OTT solutions are changing both the way people watch and think about TV, and we are committed to remaining at the forefront of this exciting and accelerating evolution,” he stated.