Disney buys kids social net
February 24, 2011
Disney has acquired kids social network Togetherville. The purchase follows the restructuring of Disney’s digital division Disney Interactive Media Group, which saw focus shift away from games consoles and expand its offering across online, mobile and social media.
Togetherville launched last May as a social network for children under ten. Its purchase is viewed as a way of providing advertisers with a platform for targeting users across DIMG’s Disney Mum and Family range of sites, comprising FamilyFun, Kaboose and BabyZone.
Financial terms of the deal haven’t been disclosed. The purchase comes ahead of the rebrand of Disney’s pre-school channel Playhouse Disney later this year, which will also see the online hub re-launched to reflect