According to a report from The Diffusion Group (TDG), approximately one-third of broadband users in the US connect a PC to their TV specifically to enjoy PC or online video on the “big screen” at least once a year.
Michael Greeson, founding partner and director of research at TDG, notes that, despite substantial early efforts by Microsoft, Intel, and others to encourage consumers to connect their PCs to their TVs, the behaviour has been perceived as infrequent, confined to tech-inclined Early Adopters. “Let’s be honest: when most of us think about net-to-TV connectivity, the last platform we envision is the PC, when in fact it is a popular net-to-TV video platform.”
Among the one-third of adult broadband users that connect their PC to their TV at least once a year, TDG identifies four frequency-based sub-segments:
– Light Users – the 26.2 per cent of PC2TV Video Viewers that use a PC2TV connection to watch video on their TV between once and a few times per year;
– Moderate Users – the 35.6 per cent that use a PC2TV connection to watch video on their TV between once and few times per month;
– Regular Users – the 21.4 per cent that use a PC2TV connection to watch video on their TV a few times per week; and
– Frequent Users – the 16.8 per centthat use a PC2TV connection to watch video on their TV at least once per day.