Advanced Television

Rovi TotalGuide xD

March 2, 2011

Rovi Corporation is launching TotalGuide xD, a customisable advanced media guide. The guide, which is designed as white label product that MSOs can customize with their own brands and look, offers a common interface for accessing content on multiple devices and greatly expanded search functions, allowing users to more easily find and access a wider array of content.

The product is designed to help operators cope with increased competition from IPTV and over-the-top providers, noted Sharon Metz, vice president of vertical markets at Rovi in a briefing. To help retain subscribers, many of the major MSOs working to improve their subscriber experience by add online and mobile content to their traditional broadcast and cable programming and for solutions that would make it easier for users to find the right shows among hundreds of linear networks and tens of thousands of on demand content.

The new advanced media guide offers solutions for both issues. “As entertainment increasingly goes mobile via powerful tablet and smart phone devices, TotalGuide xD is the next step in our strategy to provide our MSO customers with innovative solutions that make their services stronger and the consumer experience the best and most current,” noted Corey Ferengul, executive vice president, product, Rovi Corporation in a statement.

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