Time Warner’s HBO is making nearly all of its titles available for its HBO Go service. The company says it is putting more than 1,400 of its shows on its service that lets subscribers to the premium pay channel instantly watch its programming through devices with broadband connections. Previously, HBO GO offered about 600 titles.
HBO Go is a version of Time Warner’s TV anywhere concept, which lets cable, satellite and telephone subscribers access programming through computers, smartphones and tablet devices once they are authenticated as paying customers. The service is available for no extra cost to Comcast Xfinity TV, Verizon Fios, Cox Advanced TV and AT&T U-Verse customers.
HBO Go is a direct strike against OTT and warding off cord cutting. Time Warner lost about 1.5 million HBO subscribers in 2010 due to the end of promotions with some of its distributors and a tough economy. HBO has about 30 million subscribers.