Virgin Media is to open a ‘private members’ club in a bid to increase awareness of its 100Mbps broadband and TiVo TV service. It will open ‘Our House’ at homelessness charity House of St Barnabas’ W1 venue on March 28th.
In seven rooms Virgin Media will demonstrate products, including the TiVo and broadband lounge. Partners HTC, Nokia and Sony Ericsson and console makers including Sony will also present their products and services. Virgin said the club is designed to let opinion formers like journalists, analysts and Virgin Media staff experience its broadband speeds and TiVo service first-hand. Membership will be by invitation only.
Simon Dornan, head of PR campaigns at Virgin Media, said, “It’s all very well boasting about how fast our 100Mbps broadband is or how compelling our new TiVo-powered TV service is, but we want people to experience it for themselves. Our House is the perfect vehicle to do that: a central London private members’ club offering superb connectivity with the latest technology and entertainment, as well as a chance to support a worthy organisation.”