Air Ties / Ekioh UI
March 22, 2011
From IP&TV World Forum
AirTies ahas nnounced a strategic partnership with Ekioh who design innovative user interfaces (UIs) and browsers for embedded systems like set-top boxes. AirTies is previewing set-top boxes running the Ekioh UIs and browsers, designed to offer ease of use and a better interactive experience for graphics and animation, at this year’s IPTV World Forum.
AirTies chose to add Ekioh to its list of supported browsers in response to customer demand and in order to penetrate new markets – particularly those in Eastern and Central Europe where Ekioh is widely deployed. The Ekioh browser and UI is based on the Scalable Vector Graphics (SVG) standard, renowned for its ability to render graphics in a superior manner to HTML. One key advantage of the new UI is its ability to scale up or down between SD and HD resolutions seamlessly and its ability to deliver the optimal resolution based on the resolution and dimensions of the screen available. The SVG Engine also requires minimal memory and processor resources, also driving down the cost of the STB and making it more affordable.
According to Jim Lomax, EVP Sales of AirTies, “Ease of use and quality of the user experience are key watch words for the IPTV and OTT market. We believe that Ekioh’s SVG based flexible UI engine and browser combined with our own cutting edge STB design will set the bar for the STB of the future.”
Stephen Reeder, Commercial Director of Ekioh added, “Our two organisations share a determination to provide a user experience second to none and AirTies innovation in the delivery of wireless IPTV set top boxes combined with their Air Touch technology for simple set up offers a compelling solution for both the retail and operator market place.”