Brightcove Adobe Pass for TV Everywhere
March 23, 2011
From IP&TV World Forum
Brightcove, the online video platform, has licensed Adobe Pass authentication and authorisation technology and has become a certified Adobe Pass Enablement Partner. Brightcove is using the technology to offer new TV Everywhere authorisation services to broadcasters, cable programming networks, and distributors to streamline their initiatives to provide on-demand access to TV content across both Adobe Flash and HTML5 environments.
As consumers spend more time online, there is a growing demand for easy access to first run TV content through PCs, tablets, and mobile devices. Broadcasters, cable programming networks, and cable, satellite, and telco TV distributors have been struggling to address this demand without disrupting established subscription business models.