Advanced Television

Panasonic proposes 3DTV standard

March 29, 2011

By Chris Forrester

Not all 3D glasses are the same, much to viewers’ chagrin. Panasonic is linking with active shutter glasses specialists Xpand3D to come up with a universal standard for 3D viewing. The idea is that the proposed standard would be good for cinemas, TV, computers and home TV projectors.

The standard, dubbed M-3DI, is hoped to win fast acceptance and help speed up the adoption of 3DTV at home. The concept has been presented to the influential Consumer Electronics Association which has been inviting standardisation suggestions ahead of a March 31st deadline. One proposal, besides this latest concept, has already been submitted to the CEA.

Panasonic’s M-3DI has considerable support from the likes of Changhong, Funai, Hisense, Hitachi, Mitsubishi, Seiko Epson, SIM2 Multimedia and ViewSonic. However, the two giant names missing from the list are Sony and Samsung.

Panasonic and Xpand say that they’ll start to license the M-3DI technology beginning in April.

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