Cricket World Cup nets 67.6m TV viewers
April 4, 2011
The final match for the World Cup cricket tournament in Mumbai between India and Sri Lanka was seen by a record 67.6 million TV viewers in India according to ratings agency aMap.
The finals were telecast on ESPN Star Sports network’s Star Cricket and Star Sports channels alongwith terrestrial statecaster Doordarshan though the aMap ratings figures only cover cable and satellite homes and not the additional terrestrial homes served by Doordarshan.
“The TV viewership broke all records. Sixty-four per cent of (cable and satellite) homes were watching the game. Ratings peaked towards the end of the match when India held the World Cup. Advertisers can celebrate along with Team India!” said aMap VP Jiniti Shah.
The record breaking TV viewership beat the previous high of 67.3 million viewers who tuned in last week for the semi-final battle between arch rivals India and Pakistan.