Jesta Digital has signed contracts with a broad range of entertainment partners for the launch of Bitbop Germany the company’s wireless subscription service for TV and movies delivered on-demand to consumers’ personal computers, tablets and mobile devices.
Initial content partners for Germany include: MTV Networks Germany (MTV, Comedy Central, Nickelodeon), Sony Pictures (Sony Pictures Television, Sony Retro), HBO, Seven-One Intermedia (ProSieben, SAT.1, kabel eins), Brainpool Artist & Content Services (MySpass.de), Red Bull Media House, Studio Hamburg Distribution & Marketing (Studio Hamburg, ARD Video, Histoclips) and ZDF Enterprises.
Joe Bilman, chief product officer for Jesta Digital, said, “The partnerships we are announcing today support Bitbop’s goal to deliver world-class television and film content on-demand to digital consumers. Bitbop is the first wireless video service in Germany that offers consumers the freedom of a customised entertainment experience at home or on the go with their smartphones and tablets. This announcement comes on the heels of our successful debut on smartphones in the US and we are thrilled to be working with the best German and international content partners for Bitbop Germany.”
Jesta Digital’s chief marketing officer, Christoph Hoerenz, said, “Compelling entertainment programming is the life-blood of Bitbop and I am delighted to announce our line-up of content partners. We looked closely at the most popular viewing choices in the German television market to guide us in assembling the wide range of programming choices Bitbop will deliver on-demand to subscribers. Bitbop offers content partners a state-of-the art, DRM protected technology platform that gives consumers more choices in how and where they can watch their favorite shows.
Expected to beta launch in spring 2011, Bitbop will introduce consumers to a new customised digital entertainment experience. For €9.99/month, Bitbop will provide unlimited television viewing allowing subscribers to select from a broad range of television programming from numerous providers. Bitbop plans to offer full-length movies later this year.
Consumers will be able to connect to Bitbop at home or at the office or via any cellular service instantly over 3G or Wi-Fi. The service will work on most advanced technology handsets with nearly every major telecommunication carrier and will give subscribers anytime, anywhere access to the programming they love. Not only will Bitbop deliver high quality mobile video resolution while streaming, but it will also support temporary downloads on mobile and tablet devices.