TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions.
TRA will integrate NDS Dynamic Audience Measurement data into TRA’s patented Media TRAnalytics software to enable advanced reporting and analysis of return on investment for advertisers, agencies, networks and platform operators.
“With TRA’s solution, advertisers are able to reach more relevant audiences, networks are able to uncover hidden value in their programming, and agencies can deliver better media plans and increased ROI for their clients,” said Mark Lieberman, Chairman and CEO of TRA. “Now, by partnering with NDS, we have the ability to add another meaningful information stream to our already data-rich software. This will enable TRA to offer our clients an even more effective product, powered by more compelling data.”