Advanced Television

Microsoft stops at thePlatform

April 8, 2011

Microsoft and white-label video management and publishing company thePlatform have confirmed the integration of Microsoft’s leading digital media technologies, including Microsoft PlayReady and Internet Information Services (IIS) Smooth Streaming, into thePlatform’s mpx video management system.

The integration means that premium video providers can deliver protected, HD Web video for both in-home and remote viewing experiences. The solution provides full offline and streaming capabilities across a broad ecosystem of devices spanning Windows-based PCs and Macs.

“Media companies and TV service providers are seeking protected, scalable, cross-platform solutions for publishing premium video,” said Marty Roberts, vice president of sales and marketing at Comcast subsidiary thePlatform, who added that the integrated solution would offer mutual customers a robust, high-quality viewing experience for their viewers around the world.

Comcast Interactive Media is the first company to combine Microsoft PlayReady and IIS Smooth Streaming technology with thePlatform’s video management services, as part of Comcast’s Xfinity TV service, which is available online through the company’s popular Xfinity TV app. The technologies are integrated as part of the On Demand video streaming feature on the iPad.

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