Sky Go gets go-ahead

Sky Deutschland has unveiled what it describes as the first truly integrated offering for TV entertainment of the future – Sky Go.

Sky Go on the Web, the newest addition, extends viewing flexibility to the existing line-up of Sky Sport channels – via laptops and computers – and goes one step further. Sky Go on the Web also includes exclusive on-demand access to a vast selection of hundreds of top box-office movies from the Sky Film service as well as a library of sport events.

Sky Go on a second TV set allows customers to watch different programmes from any of their Sky channels, in a second room, at the same time, making it the perfect solution for all families. With this, the fight about the remote control is a thing of the past.

Sports fans who want to follow their favourite teams and players on the road are catered for with the updated Sky Go app for the iPad. Enhanced to deliver significantly improved performance as well as adding support for the new iPad 2, Sky Go on the iPad now also includes live viewing from within the Sky Datacenter.

The service presents the exclusive live streamed channels Sky Sport 1, Sky Sport 2, Sky Sport Austria and Sky Fußball Bundesliga, showing all matches of the first and second football Bundesliga, the UEFA Champions League, the UEFA Europa League and the DFB Cup, as well as Formula 1, golf and tennis when connected via WiFi, and even offers the best of these events in stunning HD quality. The exclusive Sky channels Sky Sport 1, Sky Sport 2, and Sky Sport Austria are also available via 3G.

Sky Go on the iPhone and iPod Touch extends this choice and control, including access to the channels Sky Sport 1, Sky Sport 2, and Sky Sport Austria via WiFi and 3G.

Brian Sullivan, CEO Sky Deutschland, described Sky Go as the beginning of a TV revolution and “a core part” of the broadcaster’s vision for TV in the 21st century. “Customers demand and deserve the best service possible, providing the widest choice, the highest quality, the most control and the best innovation, and here at Sky we are absolutely dedicated to delivering on this vision. Whether it be via our Sky Welt, Sport, Fußball Bundesliga and Film services, or Sky HD and Sky+, we have always lead the market in bringing the best entertainment experience to our customers. Sky Go is the next logical step. Over two-thirds of our customers have expressed an interest in this type of flexibility – it starts today, and there is still a lot more to come,” he promised.

The Sky Go offering will be extended in the course of the year. Next steps will include the addition of the Sky Film on-demand service in the Sky Go iPad app, the integration of the new Sky Sport News HD channel, and much more.

Sky Go is available exclusively to Sky satellite and cable customers. The content available on Sky Go depends on the subscription packages and the medium used. The selected Sky programmes and channels can be received via Sky Go in Germany and Austria, and are only accessible within these countries. Sky customers pay €12 per month extra to access all the Sky Go services.

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