James Cameron, director of Avatar, has announced at NAB a new company, Cameron-Pace Group, to develop, sell and lease 3D production technology to filmmakers, broadcasters, game manufacturers and anyone else who can be persuaded to use it.
The company is formed with his longtime special-effects partner, Vince Pace. The new venture aims to accelerate the proliferation of 3D systems, especially in home viewing, where he expects changing technology to open the door to widespread use of 3D in just a few years.
Cameron suggested, the big change will come when the cost of glasses drops to as little as a dollar, making them disposable. “You’ll be able to put them in a bowl at your Super Bowl party, and not worry if the kids step on some,” he said. Glasses-free viewing, he predicted, would not be far behind.
Cameron said one of the aims is to provide broadcasters with 3D-capable equipment that can replace rather than supplement the conventional setups that come with a broadcast truck, eliminating duplicate costs and allowing more rapid proliferation of three-dimensional viewing.