Advanced Television

TBS backs TeePee games

April 12, 2011

TeePee Games, a games portal still in beta, has received undisclosed funding from Turner Broadcasting Europe. The investment is a strategic one, and will see TeePee distributing games and providing usage analysis to Turner for games based on popular brands such as Ben10, Scooby Doo and Powerpuff Girls, for platforms including social, mobile, and Flash.

Tony Pearce, the founder and CEO of TeePee, says that the investment will be used to enhance TeePee’s current offering on Facebook and Android, and on development for future platforms. TeePee launched in beta two weeks ago, and has since seen 25,000 people register to use the portal.

He says TeePee, which gives users three lists to discover content—10 games you’ve played before, 10 games that are similar to what you’ve played, and 10 games that TeePee thinks you would like based on your profile, but are not necessarily like the ones you’ve played before—worked on Facebook and Android first because they are “more of a mess than Apple. There is more content we can present.”

He says it’s also significant that with Android TeePee can continue to control the billing: when a user downloads a game he can pay via premium SMS or PayPal.

Categories: Articles, Content, Games