Advanced Television

TV no longer ‘most-missed’ media for youngsters

April 19, 2011

Seventy-four per cent of all UK households now have the Internet at home according to Ofcom research, an increase of three percentage points from 2009.  And the amount of time adult Internet users say they spend on the Internet has increased from 12.2 hours in 2009 to 14.2 hours in 2010.  12-15 year olds now say they spend 15.6 hours per week on the Internet, just below the 17.2 hours they spend watching TV.

TV remains the media that would be missed the most for the UK as a whole, although it has decreased – from 50 per cent in 2009 to 44 per cent in 2010.

For the first time 16-24s do not say they would miss TV the most –they are more likely to say mobile phones (28 per cent) ahead of TV (23 per cent), and are as likely to say the Internet (26 per cent).

Among children aged 12-15, television is no longer the most-missed media (24 per cent), as 26 per cent say they’d most miss their mobile and 24 per cent say the Internet.

Categories: Articles, Broadband, Broadcast, Consumer Behaviour, Research