Digital pay-TV technology solutions provider NDS and German cable MSO Tele Columbus are teaming up to launch a new HbbTV service. The service will be developed and hosted by Alcatel-Lucent, running on NDS MediaHighway set-top box software.
In addition to its existing encrypted Free-TV and Pay-TV offering, the new HbbTV service
will provide Tele Columbus with the opportunity to make supplementary content and services available to subscribers, including video streaming and regional programming. The HbbTV service will be delivered over broadband to hybrid IP-enabled set-top boxes across the Tele Columbus network.
To facilitate the addition of value-added content and application-based services, Tele Columbus will work with content owners, publishing houses, web portals and regional companies to launch HbbTV applications within the Tele Columbus network. Partners will be provided with a template HbbTV application interface that can be tailored to their requirements and populated with content and information. New applications can either be made available across the entire Tele Columbus HbbTV network or targeted to specific regions and local areas.