QVC Beauty launches on Freeview
May 10, 2011
QVC Beauty has launched on Freeview reaching a further 10.8 million primary homes and 23 million secondary sets. Transmitted by Arqiva, QVC Beauty will broadcast from 08:00 to 13:00, 365 days a year.
QVC Beauty broadcasts one hour programmes of video clips from the most recent live presentations on QVC UK, enhanced with original content from beauty industry experts and brand personalities. QVC Beauty utilises QVC’s Broadcast Interactive Production System (BIPS), a specialist broadcast planning, asset management and transmission system which automatically segments and stores each live product clip. As BIPS is fully integrated with QVC’s real-time business systems, only stocked products are available for QVC’s planning department to select for the programmes.