E4’s biggest hit, US high school musical drama Glee, is heading for one of BSkyB’s subscription channels.
A bidding war has been taking place between the satellite broadcaster and Channel 4 over the third series. Channel 4 executives are said to be resigned to losing the show to Sky.
According to reports, Sky have offered around £500,000 an episode – more than double the amount Channel 4 previously paid to Glee’s US distributor, Twentieth Century Fox .
The second series began on E4 in January with a consolidated audience of about 2.5 million. Its audience has more recently dipped to about 2 million, but it remains E4’s biggest hit and one of the most popular UK multichannel shows.