China: 3D TV competition heats up
May 23, 2011
As the demand for 3D home televisions grows in China, competition between panel makers is expected to heat up.
Figures from China Electronic Chamber of Commerce (CECC) suggested that more than 80 per cent of Chinese consumers were able to differentiate between 3D television brands in the market this year. The chamber estimated some 5 million 3D televisions will be sold by the end of 2011.
China Market Monitor Co Ltd (CMMC), a consulting firm that specialises in the retail business in China, said that 3D televisions would take about 12 per cent to 15 per cent of the share in the panel television sector by the end of 2011.
Displaybank, a consulting firm that specialises in the TV display industry, estimated that more than 86 percent of plasma TVs will support 3D technology by the end of 2013.
Reacting to the high demand, international panel makers, such as LG and Samsung, are bringing their 3D technology to China with the intention of capturing market share.