emuse and ES3 have announced the establishment of an exclusive partnership that will see emuse’s Raven Advanced Advertising System pre-integrated into ES3’s suite of TV applications for Microsoft’s Mediaroom IPTV platform.
Raven provides digital television platform operators and content owners with an end-to-end advertising decision, delivery and reporting solution, and has been deployed globally in many major markets. ES3 has developed the largest catalogue of turnkey IPTV applications for the Microsoft Mediaroom platform. Under the new partnership, the companies will continue to collaborate and initiate a programme to pre-integrate the Raven ad delivery and decisioning capabilities into ES3’s current and future products. This native integration will provide operators with the ability to drive targeted advertising to the TV applications under a seamless model.