Motorola Mobility is aiming to place greater control into consumers’ hands to personalise their TV viewing across multiple devices anywhere in the home with the launch of its Medios Xperience platform. As part of the Medios multi-screen service management software suite, the cloud-based applications platform allows service providers to merge video content with social networking, games and web-based content and delivers greater interaction capabilities with broadcast television and video-on-demand (VOD) services.
John Burke, senior vice president and general manager, Converged Experiences, Motorola Mobility, noted that recent focus groups clearly demonstrated that consumers want to be able to personalise their TV-watching experience and want the greatest flexibility in where and when they watch content. “Consumers expressed strong interest in being able to bookmark TV shows and movies and have improved video-on-demand searching to make it easier to find a particular programme. Motorola’s Medios Xperience platform delivers these enriched TV experiences across multiple screens in an easy-to-deploy, cost-effective manner,” he claimed.
Using the Motorola Medios Xperience platform, service providers can immediately deploy services such as TV and VOD Remote; TV and VOD Streaming and Enhanced User Interface.
According to Motorola, an added benefit for service providers is that the Motorola Medios Xperience software development kit (SDK) allows them to offer customised user experiences and application combinations to subscribers in a cost-effective, scalable and open framework. To help service providers get started, Motorola’s Medios Xperience platform has several core experiences built-in that they can immediately deploy for increased consumer value. Providers can also choose to build on these use-cases to scale their portfolio of multi-screen experiences.
Motorola suggests that as the solution is built with a clean separation between applications, control and content transport layers, service providers are able to quickly develop and deploy new experiences to mobile and home devices either internally or working with third-party partners without significant application development or infrastructure expense. Motorola also can host the platform on behalf of service providers as well as attractive software-as-a-service deployment models for these applications.