SeaChange, This Technology deliver joint ad solution
June 14, 2011
SeaChange International has expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for advertising insertion. The joint solution provides video operators with a single web-based interface to manage advertising campaigns across VoD, Internet and mobile platforms. Immediately available and planned for demonstrations next week at The Cable Show, the solution leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VoD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.