ESPN Star Sports (ESS), Asia’s biggest sports content provider, has secured live and exclusive rights to broadcast the Spanish La Liga for the 2012/13 to 2014/15 seasons, on multiple distribution platforms in 18 markets across Asia.
The acquisition allows for exploitation in standard and HD television, as well as via online and mobile platforms. The deal also includes the option to showcase select games from La Liga in 3D. ESS will be able to broadcast the whole of La Liga providing coverage of up to 380 games across its channels in 18 countries: Malaysia, Indonesia, India, Taiwan, Philippines, Myanmar, Cambodia, Laos, Papua New Guinea, Pakistan, Sri Lanka, the Maldives, Nepal, Bhutan, Bangladesh and North Korea; as well as China & South Korea in English only.
ESS will provide coverage across all platforms through its broadcast channels: ESPN, STAR Sports and ESPN HD, its online offering ESPN Player, and the mobile brand Mobile ESPN. The three-year La Liga deal bolsters ESS’ current list of football properties, which includes the Barclays Premier League, UEFA Champions League, the FA Cup and England home matches and major tournaments from Asian Football Confederation.