Advanced Television

comScore device for traffic measurement

June 24, 2011

The digital media and online measurement service comScore has launched Device Essentials, a new service that measures digital traffic for all digital devices, including computers, mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices.

“Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience,” explained Serge Matta, comScore executive vice president of telecom and wireless.

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