Yahoo TV on 8m connected devices
June 28, 2011
Yahoo’s connected-TV platform, which includes more than 140 applications, can now be found on more than eight million devices, the company claims.
Yahoo also announced that 2012 will see several HDTV manufacturers integrate the its connected-TV platform into new HDTVs, including Sony, Samsung, Toshiba, LG and Vizio, along with global distributors Haier, Hisense and Vestel.
“Yahoo! will soon roll out the Y! Connected TV Store, which its television manufacturing partners will include in their new sets later this year. Apps will be sold for 99 cents to $99, with 70 per cent of the revenue going to publishers and developers. And Yahoo! is seeking advertisers to work on campaigns that leverage broadcast interactivity and device control, so they can hit the ground running when the technologies go public.”
Yahoo plans to launch two new technologies for its platform, including one that automatically detects what a viewer is watching, and tailors advertising to the content. The other will allow smartphones and tablets to interact with TVs carrying the Yahoo connected TV platform.