SFR, the French telco and pay-TV provider, is using Google for a new search engine for linear and on-demand content. It has also announced plans to add a new catch-up TV service.
SFR will use the Google Search Appliance to enable its Neufbox Evolution to search programmes and linear channels and on-demand services. When it launches next month, users will see search results as soon as they start typing the first letters of a keyword and the engine will display the top ten search results. In a further development due later this year the tool will also search recordings and content stored on the Neufbox Evolution hard drive.
SFR is also adding a new catch-up portal that will launch with content from seven channels and expand to 20 channels by the end of the year.