Eurosport’s multimedia platform has been named No.1 in Europe, by the 2011 EMS Summer Survey.
The survey found that Eurosport’s combined platform reach across TV, online and mobile out-stripped nearest rival MTV by 28 per cent among the EMS target demographics. The Survey cited strong performances in Eastern Europe, premium sports rights and a burgeoning digital strategy as the reasons for its success.
With a monthly reach of 7.2 million, Eurosport.com, which is available in 11 language versions, increased its online reach by an impressive 8.5 per cent in comparison with 2010 figures. “The EMS results are extremely positive as they demonstrate Eurosport’s leadership in Europe with excellent gains in key markets for Eurosport 2,” said Eurosport Group CEO and chairman Laurent-Eric Le Lay.
“Our leadership is both geographical and technological,” he added. “Eurosport.com has been innovating since its launch in 1999 and the latest EMS figures for mobile reach underline the success of our digital strategy. Whether on TV, online or mobile Eurosport provides first-class content such as premium exclusive Bundesliga rights, which help build a strong brand and fulfill our brand promise: to deliver top content anytime, anywhere and on any device.”