VUDU on Walmart.com
July 28, 2011
Capitalising on Netflix’s recent price rise, the world’s largest retailer Walmart has confirmed the integration of its popular movie streaming service, VUDU, on Walmart.com. Customers can now shop for thousands of digital VUDU titles and purchase and/or rent them directly on Walmart.com at www.walmart.com/vudu.
As US customers shop for movies at Walmart.com, they now have the option to select the digital VUDU title and/or the physical title (DVD or Blu-ray Disc). Those who select the digital title complete their transaction through Walmart.com’s checkout, and then can easily stream the movie directly from Walmart.com, VUDU.com, or from one of more than 300 VUDU-enabled devices, including select HDTVs, Blu-ray Disc players and the PlayStation.
“At Walmart, one of our key priorities is to provide a continuous channel for our customers, from our stores to our powerful e-commerce and social media platforms,” said Steve Nave, SVP and general manager, Walmart.com. “With VUDU becoming increasingly popular among our customers, we’re providing them more access to enjoy this digital entertainment experience directly online at Walmart.com.”
“This integration allows us to introduce more Walmart.com customers to digital entertainment and give them access to thousands of new release and popular movie titles immediately through VUDU’s high-quality streaming service,” said Edward Lichty, general manager, VUDU. “By incorporating digital movie content into the Walmart.com entertainment shopping experience, we’re enabling customers to easily choose how they want to enjoy their entertainment content – whether that be through a physical DVD, digital streaming or both.”