Red Bee boosts content discovery with TV Genius buy
August 3, 2011
Multi-platform media management technology and creative solutions specialist Red Bee Media is to acquire TV Genius, a software company that specialises in cloud-based content discovery across the Internet, TV and connected devices.
The strategic acquisition will blend Red Bee Media’s rich metadata services with TV Genius’s content discovery technology to bring a synchronised viewer experience across live and on demand TV with accurate search, personally relevant recommendations and enhanced TV guides across multiple platforms and devices.
Red Bee Media suggests the deal demonstrates its commitment to providing clients with market leading, end-to-end solutions to maximise and monetise content and establishes it as the UK’s first media management company to provide both broadcasters and platform operators alike with a holistic content discovery proposition.
“A critical requirement for monetising content across platforms and screens is to enable consumers to easily discover content in what is becoming an increasingly cluttered and fragmented marketplace”, said Bill Patrizio, CEO of Red Bee Media. “Accurate search and personally relevant recommendation is a key differentiator in addressing this challenge and this acquisition allows us to significantly enhance our current offering by investing in new technologies at the core of the future TV experience. TV Genius is at the forefront of content discovery and we’re excited to welcome them to the Red Bee Media family. Together, we intend to reinvent the EPG for online video.”
“As an integrated part of Red Bee Media, TV Genius will now have the ability to quickly grow its Content Discovery Platform while maintaining industry-leading relevance”, said Tom Weiss, CEO of TV Genius. “The personalised EPG, social TV, and companion applications are changing the way we watch and interact with TV in significant ways. The TV Genius team is excited to be joining Red Bee Media to help create new consumer experiences for existing and new customers around the world.”
In line with its ongoing growth strategy, Red Bee Media plans to invest in TV Genius’ technologies as an integrated part of its portfolio and the core driver behind solutions for its content discovery offering and RedPlayer, the first ‘media grade’, next generation online video platform. RedPlayer, which was launched in June, allows broadcasters and content owners in the UK and internationally to deliver and monetise high quality video to multiple devices, including PC, iPhone, iPad, gaming consoles and connected TV in a secure and scalable manner.