Members can now click on the “Just for Kids” tab at the top of the Netflix home page and find a newly-designed section featuring content aimed at children aged 12 and under. Kids will now be able to click on icons of their favourite characters – such as “SpongeBob SquarePants” or “Phineas and Ferb” and find a selection of TV shows and movies featuring that character.
Users will also be able to scan through row after row of movies and shows organised by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. To develop these selections, Netflix used ratings and reviews from Common Sense Media, a leading non-profit that provides independent, trustworthy ratings, reviews, and information to help parents make great media choices.
Currently, the “Just for Kids” experience is available via the Netflix website, with similar functionality to come on the Wii, iPad, Xbox, Playstation and many other devices over the next year.