Google’s chairman Eric Schmidt will tell the audience at the Edinburgh TV Festival this week that “Google needs you” according to The Guardian. In the annual MacTaggart lecture Schmidt is expected to say Google wants to help the industry and draw a line under a history of fraught legal actions with studios and broadcasters over breach of copyright by Google’s You Tube.
Google wants to make its approach to TV work – there is no point in the greatest search engine if no one lets its content be found on it. Google needs compelling content to drive searches which in turn drives Google ads. In Schmidt’s view, that makes Google and the TV industry good potential partners. The purchase of Motorola will add a further plank to Google’s TV ambitions and make it all the more important to bring the content community with them.