BBC World Wide has developed a video-on-demand app for Facebook that will allow users of the website to rent a limited number of Top Gear episodes using Facebook Credits.
The corporation is initially offering three episodes for rent – at a cost of 15 Facebook Credits each, the equivalent of 93p. Once rented, episodes will be available to view for 48 hours.
“Top Gear has amassed a huge following on Facebook with almost 14 million friends following the brand itself and the Stig,” said the Top Gear managing director, Adam Waddell. “We’re always looking at ways of adding value for the core fans of the show so it’s entirely appropriate that we should be one of the first TV shows to make its premium content available via Facebook.”
Last month BBC Worldwide struck a similar deal with Facebook to allow fans to watch classic episodes of Doctor Who.