Advanced Television

Channel 4 VoD gets personal

August 25, 2011

Channel 4 is to relaunch its on-demand service at the end of the month, with 4oD getting a significant makeover. It has rebuilt 4oD, adding more personalisation and much-needed features like predictive search and recommendations.

At the heart of the changes is My 4oD, a section of the service that allows users, once registered, to add in their programme preferences and help them manage their on-demand experience – building playlists and having access to viewing history.

“Increasing the availability of 4oD on multiple platforms remains a key tenet of Channel 4′s strategy,” said Sarah Milton, Channel 4′s Head of VoD. “ is by far the most popular access point for 4oD and we are focused on developing and improving this proposition.”

“We have over 5,000 hours of archive programming available on the 4oD service, and the redesign makes it even easier for users to browse our offering.”


Categories: Broadcast, Catch Up, FTA, VOD