Advanced Television

KIT, Celvision, imcube 3D collaboration

August 26, 2011

KIT Digital, Celvision Technologies, a Chinese leader in 2D to 3D conversion services, and imcube labs, a global leader in 2D to 3D conversion software technology, have announced the three companies are teaming up to co-develop an end-to-end solution that joins content services and platform technology to enable any media company, device manufacturer, network operator or enterprise to produce, manage and deliver 3D video over Internet Protocol (IP) across multiple screens.


The combined offering will leverage imcube’s and Celvision’s industry-leading software and content services expertise to enable any content to be converted into 3D. Once converted into 3D, the content will be ingested into KIT digital’s video asset management platform, where clients can manage and deliver the 3D video to connected TVs and other 3D-enabled screens. The solution will also allow customers to access existing 3D content libraries for licensing and distribution.


“By combining Celvision’s high quality and efficient conversion services with imcube’s leading conversion software technology and KIT digital’s cloud-based video asset management platform, we will be able to offer our global customer base a complete packaged solution for premium 3D video content delivery over IP,” said Steve Chung, KIT digital’s managing director for Asia-Pacific. “During this exciting new era of growth for 3D content, our co-developed one-stop shop solution will allow content owners to reach and engage audiences anywhere, anytime.”


Petr Stransky, head of content services for KIT digital, commented:

“With KIT digital’s global customer base owning or having OTT distribution rights for a significant portion of the world’s top premium content, we expect this collaboration to open avenues for more compelling 3D content to be produced globally.”


Leo Ze, managing partner of Celvision, added, “We are still at the early stages of development in this industry and there are technology challenges to overcome; we are confident that our partnership with KIT digital and imcube will yield several industry firsts in this fast growing sector. Celvision works with top content producers and global partners to convert feature films and premium content into 3D, and this extended offering will provide our customers with a more robust and flexible solution to reach a growing number of connected devices.”




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