Strong, a provider of Digital TV STBs in Europe, has selected the AccessMyTV platform to launch a personalised connected TV service. Strong will launch in spring 2012 new Hybrid set-top boxes, which will provide consumers with an OTT TV viewing experience.
StrongTV enables the broadcast industry to embrace rather than fight OTT video delivery,” said Samer Mourad, CEO of SMG (Strong Media Group), a Strongcompany that focuses on pay TV services. “By launching this exciting new service we enable StrongTV customers to access and manage a huge library of OTT video, as well as providing exciting new ways to offer other content, applications and games to the consumer.”
AccessMyTV is a ‘brandable’ Software-as-a-Service (SaaS) platform and client solution developed and managed by Access, the world’s leading provider of software products and platforms for web browsing, mobile phones, wireless handhelds, digital TVs and other networked devices. It is supported in all regions and can provide connectivity with any IP connected CE device, including set-top boxes, TVs, mobiles, tablets and PCs. AccessMyTV delivers free and premium video content, casual games and other apps to CE devices over an IP connection and via the web. This new service platform from ACCESS resolves of the key issue for OTT video delivery to multiple devices: technical device fragmentation and different media file types. AccessMyTV also leverages the increasing desire by consumers to watch web video on any screen and the ever increasing usage in Social Networking.