MyVideoRights rebrands to Base79
September 15, 2011
By Chris Forrester
Video rights management specialists MyVideoRights has received a funding injection of £2.75 million, (€3.15m) and is re-branding to Base79.
The cash injection was led by MMC Ventures, and will assist the firm’s international expansion. Based in London and New York, the company manages content for companies and artists including the Football Association, Mr Bean and Ministry of Sound, licensing this content to online publishers including YouTube, Hulu and Netflix. Base79 currently manages a network of content that generates over 375 million views per month.
Ashley MacKenzie, Founder & CEO, Base79 comments: “Our offer is playing very well. We’re excited at the opportunities presented by an ever more connected world and there is no doubt in my mind that SMARTTV’s will revolutionise the TV value chain within 5 years allowing our video content to eventually reach a huge and engaged audience of billions, seamlessly. Our rebrand to Base79 is an exciting step in our evolution as a company with the vision to be the world’s leading creators and generators of content value online.”
Base79’s Board is led by Chairman, Kelvin MacKenzie and Peter Bazalgette, former Endemol chief creative officer.