Spain: Mobile TV collapse
September 22, 2011
From David Del Valle in Madrid
The Spanish pay-TV market continues losing subscribers with mobile TV taking the worst of it. Latest regulatory body CMT’s data reveals that in the second quarter, mobile TV experienced a significant reduction in the number of its subscribers going from 638,340 the previous quarter to 244,900 as of June 30 mainly due to the end of promotional campaigns. Movistar leads the mobile TV market with a share of 71.2 per cent, followed by Vodafone, with 24.3 per cent and Orange, with 4.5 per cent.
On other pay-TV platforms, the number of subscribers also went down with digital satellite platform Digital Plus leading the losses. The platform had 1,767,275 at the end of June against 1,785,905 three months earlier. Cable also experienced a decrease with 1,379,458 in comparison with 1,376,364 the previous quarter, followed by IPTV with 864,130 against 866,360 and DTT 349,719 against 366,812 the previous quarter.
In terms of revenues, pay-TV increased its revenues, though, to €359.07 million from €350.3 million with Sogecable, owner of Digital Plus, taking the lion’s share. PPV revenues, however, had a huge reduction to €14.7 million, down €6 million.
In terms of market share, Sogecable leads with a share of 40.6 per cent; ONO is second in the pay-TV market with a share of 22 per cent, followed by Telefonica, 17.9 per cent and pay DTT channel Gol TV, with 8 per cent.