Google debuts video AdWords
September 28, 2011
Google has launched an equivalent of AdWords for YouTube’s online video formats TrueView. Advertisers can now create and manage video campaigns across YouTube and the Google Display Network using the same AdWords interface that is used for search, display and mobile ads.
Google has launched the service to boost uptake of its interactive video ad format suite TrueView. This comprises four video ad formats – In-stream, In-slate, In-search and In-display – which are all sold on a cost-per-view basis.
TrueView In-stream is a skipable pre-roll ad format, this means advertisers only pay if a viewer watches over 30 seconds of their ad or the entire length if it is shorter than 30 seconds.
Meanwhile, TrueView In-search and In-display correspond to what was formerly known as promoted videos – ads that run alongside YouTube search results. They’ve now been rolled into the TrueView umbrella brand.
Google claims advertisers can set up a video campaign in under three minutes via AdWords for Video, which also includes more targeting options. This includes the ability to target video viewers via demographics, gender and content topics.
They can set their own cost-per-view budget and bid via the same auction model as Google AdWords across the TrueView ad formats. Advertisers can then monitor how many times the video has played and been viewed, and the average cost-per-view. It will also show demographic viewer data.