Responding to consumers’ increasing desire to access digital entertainment and information on the variety of devices they own – from living room TVs to mobile phones and tablet PCs – Belgian telco Belgacom has chosen the Alcatel-Lucent Digital Media Store to ensure seamless availability of content wherever it is needed.
The Digital Media Store enables operators such as Belgacom to offer consumers a personalised and interactive digital entertainment experience, tailored to their choice from the breadth of ‘smart’ connected devices available today and in the future. The Digital Media Store provides operators with an online content store that enables the delivery of a variety of services including video, music, applications and e-books.
Alcatel-Lucent suggested the Store’s multi-screen and multi-content capabilities would allow Belgacom to expand beyond the delivery of standard IPTV services, to support innovative new services and devices as they become available which in turn will help to increase subscriber loyalty.
Luc Defieuw, CEO Alcatel-Lucent Bell and Vice President, Benelux, said the line between traditional broadcast TV and online multimedia content was blurring as consumers embraced a multi-screen digital lifestyle.