Much of the partnership revolves around original video, which has gained popularity in the online news space. The new video series “Newsmakers”. The live video will stream on Yahoo.com and ABCNews.com.
Beyond video, the deal also changes how each brand gathers some of its news. ABC News will now be the main news provider on Yahoo News, which is the No. 1 online news site. Conversely, Yahoo editorial staff and content will appear on-air on ABC.
Editorial teams for both companies will work together on big projects and major news events. The ad sales teams will also join forces to sell online video advertising. ABC will lead sales efforts during the busy “upfront” selling season and Yahoo will manage sales the rest of the year.