Advanced Media Workflow Association (AMWA), the European Broadcast Union (EBU), and the Society of Motion Picture & Television Engineers (SMPTE) – have announced that they will work together to accelerate their respective efforts at driving interoperability and delivering efficient media workflows.
Senior managers from the three bodies plan to meet regularly to exchange information and identify areas of potential cooperation. They will also collect user input in a more formalised way – and launch a pilot initiative to gather specific input regarding media workflows and media services. They will then share that information with their members and with industry leaders.
“This unprecedented cooperative effort is striking because of the critical and unique influence each group has on the processes and tools that are rapidly remaking the digital media ecosystem,” said Pete Ludé, SMPTE president. “As more media organisations rely on rapidly developed software-based tools, it is particularly important that standards-development processes meet these fast-paced needs.”