A band of solution providers aiming to enable monetisation of Over-the-Top (OTT) video have announced the launch of CONNEXUS, a new and disruptive ecosystem and architecture aimed at enabling service providers, content providers and advertisers to become part of a connected value chain to deliver high-quality monetised video to subscribers in a multi-screen mobile and fixed broadband environment. CONNEXUS is the result of collaboration between, Spirent Communications, CommProve, BroadHop and Avvasi as founding members, who believe that mobile and fixed broadband service providers have a unique opportunity to enhance their service delivery architecture to dramatically increase relevance in the OTT value chain.
“Consumers are demanding a wide selection of broadcast-quality video on any device, at any time—and they’re willing to pay for it,” said Brian Partridge, vice president of network research at Yankee Group. “Service providers are currently facing an unprecedented win-win scenario: Improve customer satisfaction with OTT video by giving them the Quality of Experience they’re willing to pay for, therein monetising this tremendous uptick in demand. CONNEXUS will bring the industry together to make this scenario a reality.”
“The growing gap between exponential bandwidth demand and shallow revenue growth is no secret, and OTT video is the primary driver,” said Mate Prgin, president and CEO of Avvasi. “The CONNEXUS architecture seeks to address this issue by bringing together vendors committed to an open architecture for video service delivery. Reliable, high-quality video traffic management is the first step to QoE-differentiated subscription revenue which sets the stage for content monetisation and, ultimately, ad revenue.”