Times of India buys EPL online rights
October 13, 2011
The two rights packages were not exploited in the 2011/11 season but Perform holds them for the 2011/12 season. It is sub-licensing the mobile clips exclusively and the Internet package non-exclusively to Times Of India.
The Internet highlights will go out on Indiatimes.com but Perform will also exploit them through its own ePlayer VoD product, which can be embedded on websites. Both Perform and Times Of India will sell ad inventory.
The mobile highlights will go out through Indiatimes.com’s mobile service and through Times-branded sections of Indian telcos’ mobile portals.