BayTSP acquisition boosts Irdeto ActiveCloak
October 24, 2011
Software security and media technology specialist Irdeto is to acquire BayTSP, a search, discovery and anti-piracy company based in Santa Clara, California. Irdeto purchased BayTSP to expand its security portfolio and complement its Irdeto ActiveCloak solution.
Following its recent acquisition of BD+ technology from Rovi Corporation, Irdeto suggests the BayTSP deal further demonstrates its commitment to partnering and delivering end-to-end, dynamic security solutions for media companies, particularly the content creation and distribution side of the business such as the Hollywood studios.
“The acquisition of BayTSP allows us to extend further our trusted, end-to-end security partnering offering for media companies, and also initiates a brand new area of growth into revenue-generating, business insights for our customers with the valuable media consumption data we now have access to,” said Graham Kill, CEO of Irdeto. “We know better than anyone how critical it is to proactively and aggressively fight digital theft, and BayTSP’s monitoring capabilities will help us take digital piracy detection to an even higher level. The new business intelligence technology, which uncovers hidden market opportunities and insights, opens the door for Irdeto to not only protect our customer’s revenue but to have a role in growing it.”
Since 1999, BayTSP has provided customers, including most of the top Hollywood studios, premium pay-TV networks and gaming companies with search and discovery services that identify and track unauthorised digital content, independent of language, across major Internet sites worldwide. Its current customers include Comcast, Sony and Toshiba.
Irdeto suggests there is a “unique opportunity” for BayTSP’s intellectual property and patent licences to complement its current portfolio and broaden its online monitoring, detection and anti-piracy capabilities. In particular, Irdeto will look to combine BayTSP’s managed services with Irdeto ActiveCloak for Media. In addition, Irdeto will offer BayTSP’s business intelligence solution, providing customers with actionable market feedback and analytics that maximise content distribution and associated revenue.
Stuart Rosove, CEO of BayTSP, said the company was joining an organisation that shares its vision of creating an environment where digital media was not stolen or misused online, and confirmed the pair would continue to work together to both minimise the threat of piracy for content owners and providers and to provide revenue opportunities through its analytics.