Cloud content services provider Brightcove has unveiled wide-ranging new features for its Video Cloud online video platform Smart Players that help customers overcome inconsistencies in HTML5 video playback across devices, which enables more reliable cross-platform analytics and integration with third-party services, such as ad serving solutions.
Brightcove has also confirmed that the Video Cloud Smart Players for HTML5 support the VAST 2.0 advertising standard for HTML5 video and provide turnkey integration with Google’s DoubleClick ad serving solutions. As a result, publishers are able to monetise video content and drive revenue across HTML5-compatible devices and take advantage of this fast-growing audience to generate more value from their online video initiatives.
“The complexity associated with publishing video across HTML5-compatible devices continues to grow, as the distribution of operating systems and browsers used by these devices has become increasingly fragmented,” said Ashraf Alkarmi, director of product management at Brightcove. “Our Video Cloud Smart Players ensure that content is accessible across all devices and operating systems without sacrificing the stability and consistency required for reliable advertising and analytics.”
“Google believes in the growing importance and evolution of HTML5 to enable distribution across multiple devices and browsers,” commented Rany Ng, group product manager at Google, who added that integrated and efficient HTML5 video monetisation experience for publishers was one of the many areas where Google was investing to help publishers deliver more engaging advertising experiences and increase the value of their video content.”