AT&T and DirecTV extend co-branding agreement
November 4, 2011
DirecTV and AT&T have signed a three-year extension to their commercial agreement and will continue to offer a co-branded version of DirecTV ‘s satellite television service across the 22 states where AT&T offers residential broadband and voice service. This agreement, which has been extended through March 2015, will enable both companies to provide customers with access to an exclusive quadruple-play bundle of AT&T and DirecTV services.
Through a separate agreement, DirecTV also sells AT&T broadband services, including AT&T U-verse High Speed Internet, through its sales distribution channels and to existing DirecTV customers.
“We want all of our customers to have the option to receive a complete, integrated bundle of services from us, including TV,” said Jeff Weber, vice president of video services, AT&T Mobility and Consumer Markets. “(The combined) service allows us to offer customers the best entertainment and communication services in areas where U-verse is not available, including compelling features that enhance their entertainment experience.”