The Associated Press has launched its HD AP Entertainment news service. This is the first phase of AP’s HD rollout timetable, which will see all news content available in HD by the second quarter of 2012.
As part of its multimillion-dollar upgrade, the AP is transforming its video business by switching its entire newsgathering, production and distribution systems to HD, forming the largest rollout of HD by any news agency globally.
The launch of AP Entertainment in HD will be followed by sports news via its joint venture with Sports News Television (SNTV) on January 16th 2012. The completion date for AP’s main breaking news service will be Q2 2012 in time for the London Olympics in July and the US presidential elections in November.