Rovi enhances Smart TV advertising network
November 11, 2011
Digital entertainment solutions provider Rovi Corporation has unveiled a major update to its Rovi Advertising Network aimed at providing marketers with advanced tools for driving higher rates of engagement with TV advertising across set-top boxes, connected TVs, media players, game consoles and more. New features are designed to enable consumers to more fully interact with the products and services that interest them – from immersing themselves in related multimedia content and social networking activities, to requesting more information and making direct purchases. In addition to feature enhancements, Rovi is also continuing to expand the reach of its Ad Network, with new deployments on connected TVs and media players from Samsung and Sony. Currently, Rovi’s advertising services, products and technologies together reach more than 40 million households globally.
“The Rovi Advertising Network enables brands to not only utilise platforms that combine the visual appeal of TV advertising with digital metrics, but also deliver information at an opportune time when consumers are making decisions,” said Jeff Siegel, senior vice president of worldwide advertising at Rovi Corporation. “Eighty per cent of respondents to our recent Smart TV study indicated they noticed the presence of ads, and a third of those chose to click on them. Having worked to establish a new viable ad channel, we are now focused on enhancing our network to help clients develop campaigns that drive higher levels of consumer engagement and results.”
Rovi Advertising Network targets advertisers, agencies and brand marketers, providing highly measurable and interactive TV advertising options designed to reach an engaged consumer audience that is actively seeking live, recorded, on demand, cable or network programming. The network enables advertisers to make a consolidated media buy across multiple interactive TV platforms, including Internet-connected devices — set-top boxes, TVs and Blu-ray Disc players, media players, game consoles and other OTT devices — and leading service providers. Used by leading brands from a variety of industries including Carnival, Channel Four, and Bank of Montreal, the Rovi Advertising Network enables marketers to reach millions of TV viewers across the many platforms that comprise the TV entertainment experience today.